I started this festival while I was still in college at Indiana University. To my surprise, it blossomed into a successful nonprofit organization and thrived in the community of Bloomington, IN for 5 years.
MidWay Music Festival is an annual music festival put on by the nonprofit, MidWay Music Speaks, that celebrates and connects women and nonbinary people in music. To bring more women and nonbinary people to the stage, we only booked acts that featured at least one women or nonbinary person.
MidWay Music Festival
![The first year of MidWay Music Festival [2017] during an evening DJ set at the Blockhouse bar in Bloomington, IN](https://static.wixstatic.com/media/f3ce05_0113f379fd7545f597778385f0275a30~mv2.jpeg/v1/fit/w_2045,h_1538,q_90/f3ce05_0113f379fd7545f597778385f0275a30~mv2.webp)
Years Running
4
Average attendance each year
1,000+
Staff, Volunteers, Board Members
60+
Artists from all over the US booked annually
30+
OUTCOMES
Sponsors
20+
Venues
6+
Before UX
I designed physical experiences and brands.
I've always been someone to have or hear an idea, and make it happen. Prior to my transition to designing digital experiences, I spent 5 years designing physical experiences, managing brands, and building everything from the ground up. Here are a few of my favorite projects below.
Rising Star was originally started as an experiential marketing opportunity to promote the first ever MidWay Music Festival in the local community. Proven successful and inspiring (to me most of all), I chose to carry on the event and continued to improve it over time. By it's final year, the event transformed into a tailored experience to 6 finalists that worked with a professional mentor. The goal of this event was to help empower young women and non-binary people to pursue their musical goals, build a like-minded community, and win prizes that helped them continue to build on their talents.
Rising Star
Years Running
4
Average attendance each year
150+
Staff, Volunteers, Board Members
6+
Selected participants each year
6
OUTCOMES
Venue
1
Sponsors
7+
Porch Parties
I created Porch Parties as a response to the onset of the COVID-19 pandemic. These were live-streamed, socially-distanced concerts from a local artist's front porch where attendees could chose to view online or view 6ft apart in-person. One of my favorite parts about this weekly segment: that the local artist could be from anywhere in the USA.
Years Running
1
Average attendance each year
1,000+
OUTCOMES
Artists booked per episode