About | Design by Alexi

About me

I have always been fascinated by people and their experiences.

As a kid, I would wake up earlier than my friends during sleepovers and re-organize their room to make it more efficient and eye-catching. I should have known then that I would end up a UX Designer...but it took me a little longer than you would think to get here.

What I love about UX:

- the inclusion

- the creative problem-solving

- exploration of the human experience

- the balance because analytical and critical thinking

- the constant learning

- the creativity

I thrive in environments where UX Research and UX Design meet, as I think the best designs come out of a balance of the two. Working as a Founder and Executive Creative Director for 5 years really allowed me to see the importance of understanding your audience with research and build a foundational set of knowledge in every department. I bring that level of empathy and understanding to my work through creative, well-rounded designs.

2002

The first sign

Would weirdly wake up early during childhood sleepovers to secretly organize friends rooms to appear more efficient and eyecatching

2016

Before UX

Started a music events business and built physical and digital experiences year-round as the Executive Creative Director

Picture of drummer at MidWay Music Festival, taken by Blueline Media

2020

Intro to UX

Designed & shipped a livestream experience + mobile application for a virtual music festival with a small team of developers

2020

The Transition

Realized I found the perfect combination of creativity and analysis and immediately took the steps to transition to the field

What colleagues say about me

One of the hardest workers I know: always bringing a fresh perspective, creative ideas, and new ways of problem solving to the table.

Rachel Glago

Executive Director, MidWay Music Speaks // Project Manager, Secretly Group

Her unique point of view consistently added value, and she always maintained a cheerful disposition. Her research process is productive and meticulous.

Juan Aguayo

CEO, AGUAYO

She was receptive to feedback, and she adapted her design quickly when certain features couldn't be achieved given the time constraints.

Jordan Gaeta

Staff Software Engineer, All Day Kitchens

Outside of design you'll find me...

Nerding-out over anthropology and human biological & cognitive history, singing my heart out, thrifting for one-of-a-kind finds, hanging out with my doggos, caring for my personal jungle and exploring the outdoors.